Dragon Mart - Ecommerce Website.
Project Objectives
To design the Dragon Mart’s eCommerce marketplace UI and UX.
Website: https://www.dragonmart.ae/
My Role
My role is to focus on UX/UI design for a B2C e-commerce marketplace website.
• I lead the design of the brand aligned visual style for all key pages from the home to payment complete.
• I contribute to defining the interaction logic including navigation, and component-level interactions, providing alternative solutions for client feedback.
• I manage and design prototypes for user testing and client showcases.
Tools
Figma
Invision (for quick prototyping and collect client’s feedback)
Constraints and issues
Short deadlines
No existing online data
Huge product inventory
Demanding sellers
DESIGN PROCESS
The user-centred design process was applied throughout the project. User research was conducted, information architecture was outlined, and the customer journey map was created for design guidance. The designs were user-tested.
