Experience Design - Educational Garden

 

Project objectives

The main goal of the project was to create an engaging and educating garden experience for local communities visiting the mall, and attracting new customers.

 

My Role

As an experience design lead on this project, I was responsible for conducting trend research, creating an experience strategy, conceptualising, providing design directions, and managing the visualisation of the garden.

 
 
Garden-prof.png

Design Process

The insights collected during the research phase were applied in the creation of the experience journey map, and as a baseline for ideation and the conceptualisation of the educational garden.

 
Process-garden.png
 

Experience Journey

The experience journey map was created to show the customer actions and emotions, as well as all relevant interactions and dependencies.

 
 
 
Table.png
 

Conceptualisation

After brainstorming and ideation, sketches were created showing different layouts and experiences in the educational garden.

 
 
Sketches.png
 

Visualisation

Visualisations of the garden were produced in fine detail, before it was signed off for production.

 
 
 
Final.png
 
 

Key metrics

  • A number of unique daily visitors.

  • An average time spent in the garden.

  • A number of registered daily class attendees.

  • A number of social media posts with given hashtags.